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Andrew Charles campaign photographed on a New York rooftop
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Apparel Production Inc. is hiring · New York

Head of Growth& Marketing

Join Apparel Production Inc. and help build the next chapter of Andrew Charles.

Apply nowJob brief
Compensation
$95,000–$125,000
Location
New York City
Schedule
Minimum 4 days in person
Type
Full-time, salaried
Employer
Apparel Production Inc.
Reports to
CEO, Apparel Production Inc.

Get the brand seen and sold.

Andrew Charles is a New York label built on rock heritage and Americana. It was founded by Andy Hilfiger, launched in 2025, and sells direct on Shopify. The clothes are good and the people who find us buy at full price. Not enough people find us.

Apparel Production Inc. operates the brand under licence and is hiring one senior person to drive its growth alongside our Director of Ecommerce & Strategy. It is a two-person marketing team with a founder behind it. You bring the routes, the relationships, the commercial judgement and the appetite to do the work. We are paying for all of it, and we expect all of it.

We have hired people who were good at one part of this and hoped the rest would follow. It did not. This time we are paying properly for someone who arrives with the network, the point of view and the hands, and who can tell us in the first conversation what we have been getting wrong.

What this job really is

We tried one person doing four jobs at a junior salary. It did not work, and we are not going to repeat it at a senior salary by pretending the job is narrow. This is a senior seat on a two-person team with a real budget behind it, and it is broad by design: strategy, relationships, the founder, content and execution all sit here. We are paying for the whole of it. What we need is someone who has done this before and can show us.

The structure, plainly

Apparel Production Inc. hires you, pays you and is who you report to. Andrew Charles is the brand you are assigned to grow, operated by Apparel Production under licence. You will work daily with our Director of Ecommerce & Strategy, and directly with the brand's founder on press and creative.

The job. Honestly scoped.

Weighted to content and creators, with real support on paid. Not four jobs pretending to be one.

Find the routes

Where growth actually comes from for a brand like this.

  • Press, creators, partnerships, retail, television shopping, search. You work out which move this brand and in what order.
  • You decide, you make the case, you go. Nobody is going to hand you a plan.

Relationships that open doors

You arrive with them. You do not build them on our time.

  • Editors, writers, producers, agencies and creators you can call today and name in an interview.
  • Placements, collaborations and events that put the brand somewhere it has not been.

The founder is the asset. Manage him.

Andy Hilfiger is the one thing nobody can copy, and he needs someone to get him to the table.

  • Book the room, prepare him for it, and make sure it happens. Follow-up is yours, not his.
  • Turn his story into press, on-camera content and moments that build the name.

Own the brand out in the world

Social, content, the story, and how it lands everywhere.

  • You direct what gets made and you make plenty of it yourself. Shoot, edit, post, brief creators.
  • One voice across social, press and paid, and a rhythm you can actually keep.

Tell us what we got wrong, then drive it with the numbers

Diagnosis is part of the job from week one.

  • Our pricing, our site, our past campaigns and our data are open to you on day one. We want your read on why we have grown slowly.
  • You sit next to the ad account, the site data and the email programme. You read what is working and change course.
Andrew Charles star denim photographed on a New York stairwell

Built the account. Not watched one.

  • You have driven growth or marketing for a consumer or fashion brand end to end, strategy through execution, and can point at what moved.
  • You arrive with real relationships across press, agencies, creators or retail, and you can name them.
  • You have managed a founder or a principal before and know how to get someone to the table prepared.
  • You form your own view on direction, say it out loud, and then deliver it without waiting on a brief.
  • You are comfortable making content yourself, not only directing it.
  • You are in New York and can be in the studio at least four days a week.

What you get

  • A seat next to the person running the business, not under a layer of managers.
  • A founder with a genuine story and a name that opens doors, under-used until now.
  • A CEO who has said plainly he will pay for the right person and does not want to talk about money until he has found them.
  • Full visibility. Our numbers, our mistakes and our previous campaigns are open to you.

Take it. Build it. Show it.

  1. 01 · Days 1–30

    Get inside it

    The numbers, the catalogue, the founder. Tell us what we have been getting wrong. Pick the first route.

  2. 02 · Days 31–60

    First route live

    A placement landed, a creator programme seeded, content shipping every week. Something real in market.

  3. 03 · Days 61–90

    Make it yours

    A second route open, a weekly read the CEO trusts, and a plan for the next quarter that came from you.

Real ownership, clear lane. Weekly priorities and brand guardrails are agreed with the CEO and your lead. Inside that lane you shoot, brief, post and publish without asking permission for every move.

Andrew Charles photographed at the 33rd Street subway entrance in New York

Rock. Americana. New York.

Andrew Charles lives where rock and Americana meet New York: the Wide Star Jean, the Leopard Moto, the Star Crewneck. Clothes for people who can wear the same denim to a Nashville show, a Texas rodeo and a Brooklyn bar.

The reference points are Post Malone, Wrangler and Brixton — not mass-market denim, not pure streetwear. If that sentence made sense to you, keep reading.

See the feed

How we hire

  1. 01

    Apply

    A short application. Your work, your contacts, and a few questions we actually read.

  2. 02

    We reach out

    We read every application ourselves and contact the people whose work stands out.

  3. 03

    First conversation

    What you have driven, who you know by name, what you would do with Andy, and what you think we got wrong.

  4. 04

    Meet the CEO

    Time with the CEO of Apparel Production Inc., who makes the final call.

Build the next chapter of Andrew Charles.

Five short questions, your links, and a resume or a LinkedIn profile. About 10 minutes if you have done the work.

Apply nowJob brief